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10 Website Changes That Doubled Our Client's Conversion Rate
Small changes can create massive results. Here are the exact optimizations we made for a Nigerian e-commerce brand.
Emeka Nwachukwu
Brand Strategist
October 20, 20259 min read

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Conversion rate optimization isn't about guessing—it's about testing and iterating. Here's how we helped a Lagos-based e-commerce brand double their conversion rate in 60 days.
The Initial Audit
Before making changes, we analyzed user behavior through heatmaps, session recordings, and conversion funnels. The data revealed surprising bottlenecks.
High-Impact Changes
From simplified checkout flows to trust signals and mobile optimization, each change was measured and validated before permanent implementation.
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