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Insights & Ideas for Digital Growth

Expert perspectives on marketing, technology, and business growth from the Cyfek team. Stay ahead with actionable insights and industry trends.

Digital PR for Nigerian Brands: How to Get Featured in National Media
Marketing8 min read

Digital PR for Nigerian Brands: How to Get Featured in National Media

Learn the strategies that help local brands get featured in major publications and build authority in the Nigerian market.

Adaeze Okonkwo

November 14, 2025

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How to Measure Brand Health: Practical KPIs for Businesses
Marketing6 min read

How to Measure Brand Health: Practical KPIs for Businesses

When was the last time you checked how your brand is really doing? Not your sales, but your brand perception and equity.

Emeka Nwachukwu

November 14, 2025

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Using AI in Marketing and Advertising in 2026: Everything You Should Know
AI & Tech10 min read

Using AI in Marketing and Advertising in 2026: Everything You Should Know

Imagine two brands selling the same product online. One spends hours guessing who to target while the other uses AI to find perfect customers.

Fatima Ibrahim

October 30, 2025

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Building a Social Media Strategy That Actually Works in 2026
Marketing7 min read

Building a Social Media Strategy That Actually Works in 2026

Social media algorithms change constantly. Here's how to build a strategy that adapts and continues delivering results.

Adaeze Okonkwo

October 25, 2025

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10 Website Changes That Doubled Our Client's Conversion Rate
Development9 min read

10 Website Changes That Doubled Our Client's Conversion Rate

Small changes can create massive results. Here are the exact optimizations we made for a Nigerian e-commerce brand.

Emeka Nwachukwu

October 20, 2025

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Measuring Content Marketing ROI: A Practical Framework
Marketing8 min read

Measuring Content Marketing ROI: A Practical Framework

Content marketing works, but how do you prove it? Here's the framework we use to demonstrate real business impact.

Fatima Ibrahim

October 15, 2025

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Mobile App Development in Nigeria: Opportunities and Challenges
Development7 min read

Mobile App Development in Nigeria: Opportunities and Challenges

Nigeria's mobile app market is booming. Here's what you need to know about building and launching apps for Nigerian users.

Fatima Ibrahim

October 10, 2025

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Email Marketing Automation: Workflows That Drive Revenue
Marketing6 min read

Email Marketing Automation: Workflows That Drive Revenue

Set up automated email sequences that nurture leads and drive sales while you sleep. Here are the workflows that work.

Adaeze Okonkwo

October 5, 2025

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Growth Strategies for Nigerian Startups: Lessons from 50+ Companies
Business10 min read

Growth Strategies for Nigerian Startups: Lessons from 50+ Companies

We've worked with over 50 Nigerian startups. Here are the growth patterns we've seen succeed time and again.

Emeka Nwachukwu

September 30, 2025

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