How to Measure Brand Health: Practical KPIs for Businesses
When was the last time you checked how your brand is really doing? Not your sales, but your brand perception and equity.
Emeka Nwachukwu
Brand Strategist
Brand health isn't just about revenue—it's about how your audience perceives, trusts, and advocates for your brand. Understanding these metrics can reveal opportunities and threats long before they impact your bottom line.
The Core Brand Health Metrics
Start with these fundamental measurements: Brand Awareness (aided and unaided), Net Promoter Score (NPS), Brand Sentiment Analysis, and Share of Voice in your market.
Setting Up Tracking Systems
Tools like Brand24, Mention, and Google Alerts can automate sentiment tracking. For deeper insights, consider quarterly brand perception surveys and social listening platforms.
Turning Data Into Action
Metrics without action are just numbers. Create a framework for responding to brand health changes, whether positive trends to capitalize on or negative shifts requiring immediate attention.
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