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Building a Social Media Strategy That Actually Works in 2026

Social media algorithms change constantly. Here's how to build a strategy that adapts and continues delivering results.

Adaeze Okonkwo

PR Strategist

October 25, 20257 min read
Building a Social Media Strategy That Actually Works in 2026
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Social media in 2026 looks nothing like it did five years ago. With algorithm shifts, new platforms, and changing user behaviors, your strategy needs to be both flexible and focused.

Platform Selection Matters More Than Ever

Not every platform deserves your attention. Analyze where your audience actually spends time and double down on those channels rather than spreading thin across everything.

Content That Stops The Scroll

With average attention spans shrinking, your content needs to capture interest in the first second. This means bold visuals, compelling hooks, and immediate value delivery.

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