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Building a Social Media Strategy That Actually Works in 2026
Social media algorithms change constantly. Here's how to build a strategy that adapts and continues delivering results.
Adaeze Okonkwo
PR Strategist
October 25, 20257 min read

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Social media in 2026 looks nothing like it did five years ago. With algorithm shifts, new platforms, and changing user behaviors, your strategy needs to be both flexible and focused.
Platform Selection Matters More Than Ever
Not every platform deserves your attention. Analyze where your audience actually spends time and double down on those channels rather than spreading thin across everything.
Content That Stops The Scroll
With average attention spans shrinking, your content needs to capture interest in the first second. This means bold visuals, compelling hooks, and immediate value delivery.
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